[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.alfatyre.sk\/online-marketing\/#Article","mainEntityOfPage":"https:\/\/www.alfatyre.sk\/online-marketing\/","headline":"Online marketing","name":"Online marketing","description":"\u017dijeme v dobe, ke\u010f obchody a spolo\u010dnosti z cel\u00e9ho sveta roz\u0161iruj\u00fa svoje p\u00f4sobisko do internetovej sf\u00e9ry. Logicky v nej svoje miesto teda nach\u00e1dza aj marketing, ktor\u00fd mus\u00ed by\u0165 v\u017edy tam, kde s\u00fa potenci\u00e1lni z\u00e1kazn\u00edci. Marketing mo\u017eno vo v\u0161eobecnosti charakterizova\u0165 ako s\u00fahrn aktiv\u00edt, ktor\u00e9 ovplyv\u0148uj\u00fa strat\u00e9gie spolo\u010dnost\u00ed a sna\u017eia sa o budovanie pevn\u00fdch vz\u0165ahov so z\u00e1kazn\u00edkmi. ... <a title=\"Online marketing\" class=\"read-more\" href=\"https:\/\/www.alfatyre.sk\/online-marketing\/\">Read more<span class=\"screen-reader-text\">Online marketing<\/span><\/a>","datePublished":"2020-12-15","dateModified":"2024-03-28","author":{"@type":"Person","@id":"https:\/\/www.alfatyre.sk\/author\/#Person","name":"","url":"https:\/\/www.alfatyre.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"alfatyre.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.alfatyre.sk\/wp-content\/uploads\/marketing.jpg","url":"https:\/\/www.alfatyre.sk\/wp-content\/uploads\/marketing.jpg","height":0,"width":0},"url":"https:\/\/www.alfatyre.sk\/online-marketing\/","about":["Slu\u017eby"],"wordCount":431,"articleBody":"                  \u017dijeme v dobe, ke\u010f obchody a spolo\u010dnosti z cel\u00e9ho sveta roz\u0161iruj\u00fa svoje p\u00f4sobisko do internetovej sf\u00e9ry. Logicky v nej svoje miesto teda nach\u00e1dza aj marketing, ktor\u00fd mus\u00ed by\u0165 v\u017edy tam, kde s\u00fa potenci\u00e1lni z\u00e1kazn\u00edci. Marketing mo\u017eno vo v\u0161eobecnosti charakterizova\u0165 ako s\u00fahrn aktiv\u00edt, ktor\u00e9 ovplyv\u0148uj\u00fa strat\u00e9gie spolo\u010dnost\u00ed a sna\u017eia sa o budovanie pevn\u00fdch vz\u0165ahov so z\u00e1kazn\u00edkmi. Je to v podstate proces pl\u00e1novania a realiz\u00e1cie, cien, propag\u00e1cie slu\u017eieb a tovarov. Vzh\u013eadom na to, \u017ee marketing je zameran\u00fd pr\u00e1ve na z\u00e1kazn\u00edkov, je d\u00f4le\u017eit\u00e9 prem\u00fd\u0161\u013ea\u0165 o tom, kde sa najviac pohybuj\u00fa. Asi nikoho z v\u00e1s neprekvap\u00ed, \u017ee v s\u00fa\u010dasnosti je centrom diania preva\u017ene internet, ktor\u00fd denne vyu\u017e\u00edva najm\u00e4 mlad\u00e1 gener\u00e1cia. Pr\u00e1ve tu prich\u00e1dza na rad online marketing Seolight zameran\u00fd na propag\u00e1ciu firiem, produktov a slu\u017eieb vo virtu\u00e1lnom priestore.\u010co v\u0161etko m\u00f4\u017eeme zahrn\u00fa\u0165 do online marketingu? SEO (Search Engine Optimization) sa zameriava na optimaliz\u00e1ciu webov\u00fdch str\u00e1nok pre vyh\u013ead\u00e1va\u010de a pom\u00e1ha tak zvy\u0161ova\u0165 ich n\u00e1v\u0161tevnos\u0165.Content marketing spo\u010d\u00edva v kvalitnom obsahu, ktor\u00fd je z\u00e1kladom ka\u017ed\u00e9ho dobr\u00e9ho webu. \u010c\u00edm kvalitnej\u0161\u00ed obsah, t\u00fdm m\u00e1 v\u00e4\u010d\u0161\u00ed \u00faspech vo vyh\u013ead\u00e1va\u010doch aj u \u013eud\u00ed.Email marketing je pravdepodobne jeden z najstar\u0161\u00edch, no st\u00e1le \u00faspe\u0161n\u00fdch n\u00e1strojov, vhodn\u00fd na udr\u017eanie \u00fazkeho spojenia so z\u00e1kazn\u00edkmi.PPC (Pay Per Click) je reklama, ktor\u00e1 pom\u00f4\u017ee zvidite\u013eni\u0165 va\u0161e webov\u00e9 str\u00e1nky. Pay Per Click znamen\u00e1, \u017ee ju plat\u00edte iba v pr\u00edpade, ke\u010f na \u0148u niekto klikne. Jej \u00faspech spo\u010d\u00edva v kvalitnej kampani a relevantn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch.Soci\u00e1lne siete \u2013 Facebook, LinkedIn \u010di Instagram s\u00fa vynikaj\u00face n\u00e1stroje na roz\u0161\u00edrenie povedomia o va\u0161ich produktoch a slu\u017eb\u00e1ch. Ak\u00e9 s\u00fa v\u00fdhody online marketingu oproti offline marketingu? Je to hlavne efektivita, dosah, merate\u013enos\u0165, ni\u017e\u0161ie n\u00e1klady a individu\u00e1lny pr\u00edstup. M\u00e1 aj svoje nev\u00fdhody, t\u00fdch je v\u0161ak podstatne menej. Patr\u00ed k nim napr\u00edklad men\u0161ia d\u00f4veryhodnos\u0165 spr\u00e1v \u010di ned\u00f4vera \u013eud\u00ed v online n\u00e1kupy.Ak potrebujete marketingov\u00fa pomoc pre va\u0161u webov\u00fa str\u00e1nku, kontaktujte firmu SEOlight. Vykonaj\u00fa h\u013abkov\u00fa anal\u00fdzu a popracuj\u00fa s vami na email marketingu, nastaven\u00ed PPC kampan\u00ed aj na v\u00fdbere vhodn\u00fdch porovn\u00e1va\u010dov cien.                                                                                                                                                                                                                                                                                                                                                                                          4.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online marketing","item":"https:\/\/www.alfatyre.sk\/online-marketing\/#breadcrumbitem"}]}]